What a bizarre topsy-turvy world we will have in our near future with Facebook doing search and Google doing social networking. But how can Facebook expect to steal any of the serious search traffic from Mr. Google and likewise, how can Google expect to hang with the kids in anywhere near as natural unforced manner as Facebook has achieved?

Unless you haven’t heard already, Facebook looks as if it’s gearing up to have a go at doing search a bit more seriously, using their Open Graph. This would bring more actual wider web search results into Facebook search results and would pave the way for Facebook SEO. This would mean instead of ‘link building’ you would need to start ‘like building’ in order to rank in Facebook’s social brand of search.